You can like good coffee and be interested in good instant coffee.
Won't replace my whole-bean subscriptions, but will be a great way to get a good cup of coffee away from my home, and a great gift for my dad who likes instant coffee.
One suggestion: let us buy without a subscription, even if it costs 10-20 percent more. I don't want to subscribe to this service for the above reasons. :)
A pop-up store type experience in major coffee cities in N.America (including Canada pls.) would be a good way to get the word out about Sudden.