Let's distinguish between unflattering treatment and fake news.
however...the bloomberg piece here is about as extreme as you can get in terms of distortion and bias. it's not precisely #fakenews but it is deliberately misleading, and therefore a kind of disinformation in its own right.
If you consider every individual's "bullshit detector" to be part of a collective information immune system, there is plenty of reasons to be more afraid of the manipulation we can't easily spot.
Do you honestly believe that Bloomberg's hit piece targetting Scott Adams for his crime of not being a rabid anti-Trump hater is not in any way "fake news"?