I think this could set an interesting change in motion.

Assuming ISPs start selling their costumer's browsing behaviors I imagine we'll soon see a "marketplace" for selling of this style of information. This could be a win for startups as now they will have an easy place to sell the types of information they collect about users who have signed up for their service.

It used to be a notion that "if you aren't paying for a service you are the product being sold".

Now you can start to assume that your usage of a service or even any program you install on your device will in effect result in information about you being sold.