This is actually a different scam that's been going on recently. These "just launched" sellers show up for about 1/10th the actual price and when you buy from them they just won't ever send anything. Their strategy is to delay as long as possible and hope Amazon gives them their first payment before they finally get shut down.

I sell on Amazon via FBA and the counterfeiting and scamming is unbelievable. I'm glad to see these stories come out to raise some awareness because Amazon has done nothing to fix the problem.