There is a 100 ways to integrate it with WebRTC. You don't mind wasting 6 hours of your life driving, but can't be bothered to do your own research, let me guess, you are a sales person, selling cloud stuff.
As for the question, I was trying to discern if amzn was making the video conf functionality (debuted with the Kindle Fire) for customer service available, or if integration was contemplated and discussed in the content. It does not appear as such.
I wish I could give you 100 uovot s to encourage more of your behavior.