Well I remarked to them that it was remarkably similar to the qwertywriter and got this response:
"Hello.
We are different company. It is our prototype model. You can see our key layout on our Kickstarter Page. www.elretron.net
Regards, Elretron"
My Response: "I noticed that you posted a review to the qwerkywriter on geekhack in January (https://geekhack.org/index.php?topic=86879.0). Are you using qwerkywriters with a different case in your prototype videos and photos?"
No response yet. I expect that they have no product, and will manufacture a cheaper qwertywriter clone should their kickstarter go through (or just take your money, who knows!)
On the plus side, I like the squared-off keycaps, and the price is right for a knockoff version.