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It's even worse. I started an entertainment website in 1998, when the Internet had a competitive search and advertising landscape. I didn't rely on a single source for traffic or revenue.

Today, Google Search sends the vast majority of that site's traffic and Google Adsense pays me for that traffic. I wasn't tied when I started, but I sure am now.

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But if competition among search engines led another search engine to displace Google, then your users would end up using that other search engine to find your site, right?

In my perfect world, there would be several search engines each with roughly equal marketshare. They would all be important, but none would wield the power that Google does today.

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