And why bother when they can follow Google & Facebook's insanely profitable profiling / targeting ad playbook?
Considering that almost 60% of us use Chrome which is owned / designed by the world's biggest advertising company (1) and that leaks privacy even in "incognito" mode (2) I feel like the narrative around the FCC order is not intellectually honest.
EG - Google - in fact - came out AGAINST the original framework that was repealed this week! (3)
The new FCC Chairman - Ajit Pai - has stated he endorsed this act to re-level the playing field for ISPs vs Facebook / Google / and the less visible ad tracking / ad profiling agencies.
And he's further stated that he's going to use this opportunity, of resetting the playing field, to create a framework that applies for EVERYTHING digital.
I am not going to pretend that I am optimistic that the FCC is going to build a consumer framework that we can all live with, but I am confused how Google / FB / etc are getting away with murder on the privacy / profiling side.
Let's use this opportunity to push for the "opt in" framework that makes the most sense.
(1) https://www.netmarketshare.com/browser-market-share.aspx?qpr...
(2) https://www.quora.com/Does-Google-track-what-happens-in-the-...
(3) https://ecfsapi.fcc.gov/file/100319291940/2016-10-03%20Googl...