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Yep, as far as I'm concerned this article is a non-event without data showing this isn't what happened. "Business slightly tweaks marketing expenses" just isn't as attractive and rant inducing.

>Yep, as far as I'm concerned this article is a non-event without data showing this isn't what happened.

What other things should the article show "hasn't happened"? That will be quite a big list.

As the OP says, it's odd that people lean towards "everything is A-OK!". I guess there are many, many jobs that rely on the ad-tech bubble sustaining itself.

this. everyone else is arguing about a red herring. but 10 or 20 of those sites probably accounted for over 90% of the clicks.

They essentially say so in the article.

"Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression."