GP said we need a contest – not that we have one. And when New Glenn starts flying in a few years, we'll definitely have that contest. You're right that New Shepard doesn't compare to what SpaceX is doing at the moment, but Blue Origin is working on much, much bigger rockets...

That's true, but I'd still root for a pissing contest between them. IIRC, SpaceX started out like this as well. They're like a decade ahead or so, but maybe Blue Origin can catch up faster with SpaceX having shown that it's possible and economically feasible. The more companies that can do this, the better off we all are.

That's true.

It's also true that BO are not standing still and their plans look good overall. I think it's inevitable that the industry will explode with competition at some point not too far from now.