Or they could align their charges to their costs, and have the users pay for the service.
Or they could align their charges to their costs, and have the users pay for the service.
Now, consider the case where the current prices could actually cover costs if utilization was high enough. (I don't know if that's true for BART, but it's certainly possible for a public transit system.) Wouldn't it make much more sense to increase ridership than prices?
This strategy is hardly unique to publicly-funded projects. Lots of businesses sell a new product at a loss, expecting to grow their sales of it until they can use economies of scale to make the product profitable.
A policy of naively basing prices solely on recent demand and current costs misses a lot of possibilities. It's very worth considering how increased demand changes economies and pricing with a long-term plan in mind.
In peak hours, BART seems pretty close to capacity. My favorite is that while fewer people travel south of the city, rather than east, because of all the "back-trackers" looking for seats (but adding 10 minutes to their commute), even the other direction is pretty crowded.