That's spot on and incredibly unsettling.

I come from a conservative religious background and I'm genuinely creeped out by the mythologies that surround companies. I think there are a ton of parallels between today's business leaders and megachurch pastors. There's similarities in the way they build brands, the way followers reverently speak of them, assume they do no wrong, are willing to defend them, and the cognitive dissonance used to justify what they are doing.

I assume they must be following a shared playbook, but I don't know who borrowed from what.