Time is money, so vat pasteurized milk is more expensive than HTST milk which is more expensive than UHT milk. The downside of higher temperatures is that more of the flavor compounds tend to be destroyed in the process. This has a secondary effect of driving the milk producer towards lower milk quality, since it all tastes the same after the UHT process.
I just had a quick look at a UK supermarket's online site and both seemed similarly priced with some comparable options being cheaper on one side or the other. Without bothering to spend more time actually doing the maths, and looking at more than one store, it could be that there is a significant difference on average.
In France/Belgium I equally never bothered to check the price difference (I'd still be choosing pasteurised where available if it cost 5x as much), but anecdotally I saw it more in higher-end (most expensive) supermarket chains.