Google "go90 ads" and you'll see what I mean. Bright colors and slogans like "To watch, cut & share all the awesome" and "Brace yourself, entertainment is coming" which mean, effectively, nothing.
("Ooh, I love entertainment. Along with content it's one of my favorite things to experience.")
Also, "go90" is a terrible name.
The ads were problematic in the sense that they were essentially context-free, and while "us millennials" are enticed by shows we want to stream, we're also very cautious and skeptical of heavily advertised services at a late hour.
In me, the garish palette of the ads and the name evoked MTV-style advertising of the mid-1990s, when I was much younger, and bombarded with sketchy ads for polyphonic ringtones, J2ME games, and other services for brick cellphones on late-night television: an association that made me more wary than anything else, especially since the offered content appeared decidedly second-tier.
I think it's supposed to be 1337-5p34k. (Still terrible).