They wasted an entire hardware iteration on the Touch Bar that hardly anyone cares about. That's what put them in this position. If anything is un-Apple about it, it's that they so badly understood the desires of their customers.
I was admittedly disappointed at first but then realised there isn't really anything else that they could've done to interest me anyway. I'm genuinely very happy with my existing 2014 MacBook Pro. I just also think it's telling that I as someone who's spent far too much money on Apple hardware also uses a hackintosh desktop.
Sure, they IMO should increase the minimum past 128, but many people don't use close to that and the 1,300$ price point is attractive w/ 2.7GHz i5.