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I should have been clear, I was thinking of Cool Ranch Doritos (this was covered in an NPR piece years ago and that was one of the examples). As for Mountain Dew... "citrus". It is the classic case of amplitude.

Take away the acid and it would be sickeningly sweet. Dial down the sugar and it would be absurdly tart or bitter. It's only together, in mass quantities that it achieves a kind of blitz effect.

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Cool Ranch could be high amplitude since if offers Fat and Salt in addition to Sweet and Spice.

Mountain Dew has a strong flavor but is still low amplitude since the "blitz" or main flavor is easily identifiable. You would make billions if you could figure out how to add salt and fat to a mountain dew.

...Drink it through a hollowed-out Slim-Jim?

I'm not getting any money am I...

You, sir, are a mad man and a genius.

package it up and you might

You know, as I think about it in the context of some of the bat-shit crazy products we've seen over the years, I'm guessing that this has been considered and focus group tested.

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