I think you kind of missed the point. To whit: putting an image behind the search engine homepage is a stupid gimmick which adds nothing to the value to my search results.
I think you kind of missed the point. To whit: putting an image behind the search engine homepage is a stupid gimmick which adds nothing to the value to my search results.
Just because you don't appreciate it doesn't mean it's a "stupid gimmick".
EDIT: clarify a point
what about (back in the day) microsoft, (recently) adobe and (since the january battle call) google?
all the time?
Yes. Numerous times. I’m not really in the mood to go skimming through the several months of archives it would take to find a good example.
To be honest though, Microsoft is much easier to ridicule, because they have much looser control over their messaging, and so it’s not terribly surprising that a generally Apple-oriented commentator could consistently poke fun at them.