Mastodon's sudden popularity should serve as Twitter's wakeup call

I hope it serves as twitters end.

How can a company with a product loved by its users be so out of touch with them?

I think it served us well, but it has to go. Users need to claim microblogging for themselves...

What popularity?

All I see is a suspicious number of repeated submissions on HN, coinciding with pretty much the same recycled press release disguised as a news item, cropping up on a few tech sites.

I strongly suspect this supposed sudden "popularity" of Mastodon is nowt but the result of an ongoing viral marketing campaign.