This is a common misconception, especially by people who have never lived in China. Thinking political censorship means people are docile all spheres of life.
Chinese people are actually much more prone to rant and fight over everyday injustices: shopkeeper ripped you off, denied entrance somewhere, etc. etc. They just have to be careful not to publicly blame any politicians for the issue or try to organize some group activity to protest it.
Why do you think the government cracks down so hard? Because they're scared: massive and violent people rebellions have erupted throughout Chinese history.
Many Chinese people are also quite creative and innovative when it comes to making money and getting ahead. Some home cooks make deals with restaurants to let their patrons sample their homemade spices with their meals and to buy jars of it if they like it.
Others have started groups on Wechat where members pay to get advice on X topic (http://europe.chinadaily.com.cn/epaper/2015-11/13/content_22...). There are tons more examples like this. In fact, I'd argue it can be easier to get your idea started in China because regulations are lax and it's much easier to network to get what you need.
Also, just to point out, in the West, the majority of people aren't exactly "rebelling against the status quo" and showing "opposition to the norm" because they can march in a protest or sign a petition.