A variant of this that highlights the absurdity of that very nicely are auto-redirecting mobile ads. The two valid options according to the site (and anti-ad-blocker people) would be:

1) Don't open the site to begin with.

2) Open the site and instantly get redirected.

Note how none of the options entails actually reading the content provided by the site.

So if there is no valid way to consume the content, you could ask why it is there in the first place.