I thought he meant it was more meta than that, in that rather than sitting everyone down and explaining how to be friends, he'd get the managers in and help them create an environment in which it happens naturally.
It's one thing when people do that voluntarily on various "social" websites, but being asked to do that at work is a whole different story.
If they're not, in that case, yes, it is very creepy. But I really doubt it.