I'm not a big proponent of IP in general. However, I feel comparing a creation which can be converted to a digital form to one which cannot doesn't make much sense.

In the industries with top 3 sales showed in the video (Food, Auto and fashion), the product cannot be transfered to another person without losing your won possession. Even if you copy a design you still must manufacture the apparel. Even if you copy the design of a car you still must manufacture it.

However, that's not the case with software, music or movie transferred over the internet. You don't have to re-write a software to share a verbatim copy. You don't have to direct and shoot the whole movie again to make a copy of it.