> My understanding is that SnapChat's inscrutable UI is deliberate: they want you to have to be shown how to use SnapChat by someone already on it, to avoid the "My grandmother's on Facebook, how uncool is that?" problem.
Couldn't agree more
It's evident by most of the comments here
Instagram / Facebook / WhatsApp will not get that < 25 demography
I doubt Instagram counts this as success. They didn't get any new users - that was the main goal when mimicking Snapchat