I don't even know how to approach this question.

There are grammatical typos. The poster appears to have little professional experience in an area they're attempting to get reinforcing opinions for their stance from HN for, and the entire question seems both shallow, stupid and ridiculous.

Someone with apparently no experience in branding or marketing wants to override their experienced colleague and thinks it's going to mean the difference between a 'unicorn' and a... moderately successful company?