Comment by anigbrowl | Hacker News Reader

Comment by anigbrowl | Hacker News Reader

Well how are we supposed to assess this without knowing anything about your product or target demographic? Will it be used by quirky individual geeks, or are you aiming at market position in an established industry or...?

If you're offering funeral services, for example, even the world's cutest cartoon skeleton might not be an appropriate logo element. Your HN bia says 'builds software for chemical diagnosis' - sounds like your target demo is doctors and hospitals but I'm just guessing. I presume you wish to be different from other firms competing in the same market, but different isn't always better.

In short... can you compare the success of top products who feature a character in their logo and top products which do not. e.g which one maximizes the probability of a 'unicorn'.

I could...what are you offering in return? Right now it sounds like you want other people to do stuff for you for free so you can get what you want, which isn't a very compelling come-on. That might be why everyone is taking your designer's side instead of yours, hm?

Maybe 'unicorn' wasn't the correct word, how many of the products you absolutely love feature a character in their logo? Yes, it does depend on the context but you can consider the context to be as appropriate as octocat is to github.

I don't want to be rude to you but you're trying to get validation for your opinion from social media to win an argument, which is rather immature. This is disrespectful to your designer.

Not really, I want to understand how a lot of smart people feel about a conflicting topic. There's no right or wrong in the situation, there's optimal and suboptimal.

>There's no right or wrong in the situation, there's optimal and suboptimal.

>In my opinion having the character in the logo is crucial to the marketing. How do I persuade her that we must do this?

These statements seem to conflict with each other.

Not necessarily, I'm not saying her idea is wrong, I'm saying that mine is slightly better in this case.

But not, apparently, in any way that you are able to articulate. For example your designer feels the idea is childish, but if your agreed-upon strategy is to position your firm as the most friendly and accessible vendor for new buyers that might be OK. If you want to be the safe choice of professionals, then maybe not.

Taste is highly subjective, but your designer is a specialist in visual communication and literally sees the world in a different way from how you do.

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