What is App Store Optimization(ASO) and how to explain it to someone?

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results. It also improves an app’s overall and category rankings by boosting app downloads and conversion rates. Because of its similarity with Search Engine Optimization (SEO), ASO is also referred as App Store SEO, App Search Optimization, or Mobile App SEO.

For more details of how to do ASO, check out this post: https://www.meatti.com/blog/app-store-optimization-tips/

Thanks for sharing your 4-step process for explaining ASO. You are right, the best way to understand it is to just jump in and do it.

Here are some other ideas for how to explain it to someone: https://www.mobileaction.co/blog/what-is-app-store-optimizat...