>so blatantly self-serving without being upfront about it

Is advertising actually self-serving if it isn't upfront about what it being advertised?

This statue is not like a traditional billboard emblazoned with a brand name - the only mention of SHE appears to be on the placard at the foot of the statue. Even then, the mention is ambiguous, as how many people will recognize 'SHE' as a stock tracker rather than just a word with emphasis?

I broadly agree with your sentiment, and I understand there is something discomforting about its origin. However I believe the statue would come across as far more tasteless if SHE were upfront with their branding.