Yeah, those losers. They really should have just said "Hey, we're releasing a brand new feature called FaceTime and we need you to change your apps name. Oh yeah, and just don't tell anyone. Thanks!"
To say what is, as it is, without resorting to secrecy, is indicative of strength.
Time will tell, but I believe Google & Android will win over Apple for this exact reason.
And I'll repeat, Apple lacks in Cohones.
Whatever you say about Apple, they very carefully manage there brand, and part of that is keeping things secret, controlled releases of information, and building up large buzz before there regular announcements. It seems to be working for them.
- Protection of IP until a few weeks from launch date
- Rapt attention for what amounts to a PR presentation
- Synchronized media buzz for new products
- Strong early sales leading to additional media buzz