Humans are just a lot better conditioned to respond to short-term stimuli than long-term goals. Maybe it's a product of our evolutionary history (avoiding predators, making sure we are fed) but it sure doesn't work well at global, collective scales.
Let's say that you have 'sustainability', fill in that word however you want, in mind when building your business. But a company who's primary concern is growth will most likely surge ahead of you, possibly squeezing them out of the market. That company can't just retrofit those 'sustainability' practices as by this time they are expected to continue their revenue and company culture is extremely difficult to change.
Like if you want to develop a running habit then eat a cake after every run and then after a while stop eating the cake. Then you start looking forward to the run because you anticipate eating cake which after a while becomes a running habit. Substitute whatever you like for the cake. It's all hacks though.
Humanity is basically doomed. At some point the thinking that we can innovate ourselves out of every dilemma we got ourselves into will stop working because the complexity of the dilemma keeps growing and technology will stop being the panacea it is at a certain level of complexity.