BP Damage Control Leaks Online (buying oil phrases on Google/Yahoo)

"...the company is paying upwards of $10,000 per day to maintain the various search terms."

I'm assuming this is a guess in pay-per-click numbers? I understand the PPC cost itself might be very high, but is this just (one of many) mis-descriptions by the story?

"Louisiana Gov. Bobby Jindal slammed BP for its PR efforts..." $50m spent on PR != $50m that would have been used for cleanup. Just like the government, a company is capable of spending its money and resources in more than one place at a time.

The article paraphrases the situation as if they bought the first search result, when all they really did was buy a targeted ad at the top of the search results.

Agreed. I had this arguement with a friend on Facebook as well. Furthermore, the fact that they're willingly tying a search phrase like "oil spill" to their name shows a bit of ownership to the catastrophe, which I think is a good thing.

i clicked on it just to cost BP more money, did not read what they are doing because all they do is LIE