Hacker News Reader

Marketing.

A developer with marketing skills can build products and achieve revenues far in excess of their skill set.

This is excellent advice. As a startup with some extremely talented engineers we build amazing products but if no one knows about it, then you've got a bigger problem.

I can't speak highly enough about http://tractionbook.com/ which I recently came into - it has pragmatic advice on marketing approaches and systems justifying with real data how and why to do what.

It's co-written by the DuckDuckGo founder, and as an engineer who is thoroughly tired of marketing "hackers" who justify expensive campaigns with hand-wavy nonsense, this book changed the way I view marketing in general.

A lot of the reviews are positive about the first 2 chapters, but complain that the remaining chapters lack depth. I would like to own a good marketing book for techies written for this age, but I like to see concrete advise.

How do you feel?

This book is great. First few chapters outline the general framework and give you the overview of strategies("traction channels"), and the remaining chapters just explore each strategy in more detail.

Definitely worth buying even for the first two chapters.

If you want a TL;DR:

https://medium.com/@yegg/the-19-channels-you-can-use-to-get-...

Reply on news.ycombinator.com