Apple Wants to Build Products from 100% Recycled Materials and Stop Mining Earth

Wow. I was not aware. Thanks

This is, has been, and continues to be a problem. It's easy to blame Apple but it's an industry wide issue. It's so much more profitable to sell a new product than to repair and sell a used one. Also the industry's business model is to dump the old and get the new latest product. This model will not last long if the market is full of old products. So it's not surprising that they rather destroy than repair and sell.

The solution lies on the user. At some point we have to take blame on how the industry functions. Apple would not be the mammoth it is if we did not buy and support their business model.

What Apple is doing is to make a show of their recycling effort so that most people don't feel bad about getting a new Apple product but they can still continue to sell and make the most profits. Make no mistake profits will win over recycling.

To fix this, we could pressure the company to reform their ways by buying the competition's products that follow more sustainable practices. Not likely since they are so good at selling and there probably isn't a direct replacement. Or we can pressure our government representatives to do something about it. A good candidate solution since we have slowly increased what companies must do to protect the environment. We are not at the best point but we are getting there. We need to add pressure to our reps to continue. What they've done is not enough.

The best thing we can do is to resist the pressure to upgrade our gadgets. No we don't need to upgrade every year and no we don't need the new shiny gadget that will be put in the dump in a few months. The fix starts with us.