I really really would love Avro support added... I'd do it if I had more Rust experience. The icing on the cake is if it could also interact with the Avro registry somehow.
It looks like deserialization is mostly there, but not serialization.
(Never heard of it either)
I've never used it, but one benefit of Avro is that it can embed the schema in the serialized output, which allows clients to consume data even though they don't have the IDL, which isn't possible with Protobuf and Thrift. MessagePack does include types and map keys, but doesn't have a schema.