Mac dating site Cupidtino opens beta to the public
tuaw.com
tuaw.com
I ask this because I suspect the reason for using (and creating) this site isn't necessarily that the user feels more likely to meet someone he/she will get along with. I suspect that the reason may be that the user feels they are more likely to meet someone who appreciates them for certain qualities, in particular the qualities associated with owning Apple products.
Finally someone has solved this problem for me.
Dating sites are notorious for fragmenting the daylights out of the total dating pool. There's dating sites for "geeks", for "gamers", for "sugar daddies", for "golddiggers", for "just messing around", for "goths", for "insert word here" etc. A fair number of companies actually take a basic site engine, re-skin it so it doesn't look anything like sister sites, re-brand it towards their target audience, buy the appropriate domain and search keywords and launch a new site.
Honestly it's not much of a different model for porn sites that aren't simply licensing their media assets to thousands of sites. Same girl, similar media assets, 8 different sites.
Dating sites aren't that far removed from porn sites. Many dating sites have poor or only rudimentary search functionality, so you end up with a similar experience to a porn site -- browsing a bunch of media and clicking on what you fancy for a better look.
Porn movies, musicals, and martial arts films have structural similarities as well. People have published academic papers on this. Modern effects-driven action movies should be in that list too.
I suspect most dating sites are really just a kind of targeted link-bait. Those that have real utility will be more like Facebook. (okcupid seems to be one of these)
I love that you see being a Mac user as on the same level as those other, ahem, subcultures.
I don't. I've been using OS X as my primary OS since 2005. The point is, there's a "dating site" for everything as evidenced at the ads I saw the last time I poked at one. Christians. Cheating moms. Busty Russians. I wouldn't be surprised if some sites simply register all sorts of keyword combinations.
How so? I’m a Mac user, they didn’t ask me whether their dating site is a good idea. The existence of this website tells you nothing about me (and, by inference, a lot of other Mac users).
(No, I am not a platformist. Some of my best friends are Mac users!)
That said, anyone can start a dating website and there not necessarily exists a causal link between group properties and website features (i.e. the website which limits your choices to other Mac users was started because of knowledge about group properties).
I don’t think the developers of the website did any formal research. They might have some anecdotal evidence for this supposed group property, but that’s at best very weak evidence. If the website turns out to be successful you might make a point that we then have stronger evidence.
(Whew, that sounded needlessly complex. I hope you understand what I’m trying to say :)
Looking at this it seems like they now stand for closed-mindedness and eliteness.
What better way to show your rebellious side than sign up and declare to the ladies, "Windows 7 was MY idea..."
Or, if you're the dark, mysterious type: "I'm OSX by day, Ubuntu by night..."