E-commerce Marketing Page Help

I'm in the very early stages of starting a small e-commerce site. It's a quarterly sock club. Sign up, and never deal with running out of clean socks again. The site is incorporating a bunch of social stuff, so connecting with facebook is important.

I'm doing a fair amount of custom development for the site and it's going to take a while. Because of that, I wanted to get a marketing page up to get some early engagement and to help with SEO.

The goal of the page is to explain the product clearly and get people to connect with facebook and like the page. I'm not happy with how it looks right now, so some pointers would be great.

I'm a terrible designer, so if you have visual ideas, a similar example would be great.

The site is lazysocks.com

I'm going to buy some ads on facebook and adwords and watch conversion rates. Also let me know if you have any general thoughts about product, etc.

Also, I hate the pictures, but I'm keeping there till I figure out what I want next.

I'm marketing this at 18-30 year old men and the women who make purchasing decision for them (GF's Wives, Mothers).

EDIT: I know about monthlysocks.com, etc. They all suck.