>Publishers are also paying increasing attention to Apple News, which added push notifications as part of a redesign last year and now delivers significant traffic thanks to the fact that it comes pre-installed on hundreds of millions of devices.
[1] http://www.theverge.com/2017/4/16/15314210/instant-articles-...
[2] http://digiday.com/media/duopolys-shadow-apple-news-finding-...