A machine with that level of quality has a lot of appeal for me. Something generally useful like a blender or stand mixer, that might be kept visible on the counter and used often, I could see dropping $400 or even $700 on.

But this thing doesn't appear “generally useful” based on what I've seen about this story. It seems to want to lock you into using food from a particular vendor.

How much less appealing would my stand mixer have been as a purchase if it were outfitted with a QR reader looking to make sure that the KitchenAid™ cookie dough I was giving it was fresh? That would be a deal breaker.