- Meetups
- Content marketing
- Adwords
By far the best is our meetup group. We host a weekly meetup[2] series where we go through the platform and framework and help people write their first bots. It's nice because it also allows us to see how people are using our platform and where the rough edges are. This has been invaluable in quickly fixing small bugs that are meaningful to new devs. Some stuff we wouldn't have even noticed through analytics. We're working on getting better follow-up engagement. We have about 5-10% come back week after week.
We write entries on our blog[3] and post links to a few places (FB groups, twitter) and it's helped out too with recognition. Though our conversion from people signing up for an account from the blog is about 3%. We try a mix of posts that range from non-developer focused to developer focused. We host on medium and have had success with medium's tags and getting readership from other medium articles and the suggested articles bar on the bottom.
Adwords is almost useless at this point, though neither of us has had any prior experience so it could just be us not using the tools to their full potential.
Finally we've gone to 1 conference, NY Techday a few weeks ago. We handed out ~150 business cards and >250 stickers. I think we may have generated 3-4 leads. It was exciting that a few people recognized us from the blog and posting in FB groups, so that was a good reinforcement to keep posting on the blog.
[2] https://www.meetup.com/from-just-a-thought-to-your-1st-chat-...