I'm paying 30% more each month to use a local ISP that's dedicated to Net Neutrality and online privacy (sonic.net) instead of Comcast/xfinity, because Comcast, along with the other large telecom companies, are actively undermining competitive markets, consumer freedom, and in a sense, our democracy.
An extra $20-30/month is a small price to pay to keep what little competition they have alive. I'd encourage everyone else to examine their choices here if they have any (which I realize for many is 'bad' or 'bad').