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Yeah, I was thinking this might have a niche in medium businesses/etc, but tbh if they have a bored tech guy they've probably already asked him/her to help automate basic tasks (for which any number of Python/AHK scripts already exist or can be trivially created)

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You're right about automating repetitive tasks. Usually they're going to get automated if they come up often enough. But what if you're going to do something tedious for the next 10 minutes, like editing numbers in a data base. You wouldn't write a script because it would take too long. However, with the keypad, you could spend 45 seconds setting up some basic automation and it may save you 4 or 5 minutes in total.

The speed of setting it up makes it possible to do short-term automation which I've not come across before.

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