Clickbait title are so common we think they're normal titles.... Here's how he did it: you create a craving for an answer then you offer a solution for that craving. "here’s how it was" ==> that's the trick Also "here’s how" should never be used in a title, we all know that the title's subject IS what you're going to talk about. a pre-click bait era title would have sounded like: Learnings after using Haskell for 5 years