Slack is a kind of a white fly or an exception if you see the bigger picture because it's in a segment that targets the devs community, which is very attentive and careful about the product they choose, because have the skills to decide about it.

But what would happen with a product targeting a more generic public (non only tech savvy people), like a new sharing economy app or a new innovative social network?

What I am trying to say is... the big players are now so big that they are just going to integrate any IT idea that is cool and profitable, in no time.

This is what saddens me. We are not in early 2000 anymore, got a concept around manipulating pictures? Yay, make a website and give it a beta badge icon and there you go, you got popular and people are interested in investing in you!

Nowadays? Go develop your new picture filters, meanwhile google engineers will publish a blog post where they talk about how their machine learning libs powered by 11230021 GPUs has got better result in that aspect and they will now integrate that capability in all Google pic manipulating products.

Do you get what I am saying?