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They are saying that Michael's brand reputation (as compared to Amazon) was the deciding factor.

The reviews are just evidence that Amazon isn't protecting their reputation very well.

Gotcha, I tend to think of Amazon as another Walmart; specializing in nothing but maybe the online experience. I kinda feel the same about their software/devices. It's only really good at selling you more of their products; for a tablet, it's no iPad.

Perhaps the move will be towards specialty stores; as these may be the only competition Amazon may have.

Yes. I bought the same brand name (Ateco) that I was looking at on Amazon, but the Amazon products' authenticity was dubious, whereas I trusted I was getting the real deal from Michael's.

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