For example, even though I use SSH tunnels quite often, and can in fact remember the flags, I sometimes don't remember if the local or remote port came first. A minor issue for me perhaps, but I'm sure you can imagine someone getting stuck at some point, and having to bother a team mate to check what's going on, which is an entirely avoidable waste of time. You also have minor ops overhead for making sure the tunnel servers stay up and running.
In the end, aren't nearly all tech businesses about improving the user experience in some way? For example, you could set up your own mail server (and deal with the issues that come with it) instead of using Mailgun/Sendgrid, or take a taxi (or drive) instead of using Uber/Lyft.