They are not a neutral party in-between, like your ISP or upstream ISP's. They are being paid by the person hosting the content, their customer, to provide a service in the customers name. This means the comparison to ISPs they make in the blog post just falls flat. In traditional terms, from the outside, they are a hosting provider.
They have daemons running who respond to http(s) requests with someones content and they are being paid for that by that person to do just that.
Point me to an ISP who does that.
I feel like Cloudflare knows this and it's disingenuous of them to pretend otherwise. As much as they would like to be seen as an ISP, there's a fundamental difference and conflating the two very different services muddies the net neutrality debate in a way I don't like.
If you have a complete report you can do so at cloudflare.com/abuse
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