It's a form of signaling[0]. In this case, it means: "Like you what you see here? Well unfortunately we can't sell it to you since we don't have the manufacturing capacity. So you'll have to license our IP so you can build it yourself."

Case in point, Xerox licensed their IP and is already putting units in the field[1].

[0] https://en.wikipedia.org/wiki/Signalling_(economics)

[1] http://www.packagingdigest.com/brand-protection/smart-label-...

To be honest: they have been around for 20 years and haven't really done anything yet. I don't think they will. I think they want to sell their patents to a troll.

Someone once said "Patents have become a kind of currency now".

It's sad to see that people are scaling innovation using only patents.

50+ ways to ensure this won't be adopted universally until patents expire. 50+ ways to hold back innovation.