I have to agree with the summation here, it will be a hard sell. The only way that I can see that you would be able to sell this service in the 30 second window of open ear time, would be to offer the service for free, with a contract in place that time expenditures will be measured before and after and you will be payed x for the amount of hours you save the company post-results. It is a big risk on your part, but if you can actually provide the service and prove the results, you would never want for clients again. It is just too exotic for the average decision maker to "get" in the 30 second window of interest.