Like many big companies, they want to commoditize their products' complements.
"Smart companies try to commoditize their products' complements." https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
And they're better at marketing than many - heard of the amazing new zlib replacement, Zstd? It's better in every way except one - unlike zlib (unconditionally patent free), it is only patent free as long as you don't sue Facebook. But almost no one is aware of that.
Or is the comment only tangential to OP?