"I've invented a program that allows non-programmers to input loosely-typed semi-structured data without needing to define a schema. It is automatically human-readable, and data can be simple code that can act on other data. It doesn't scale too well, but it can export to CSV and other standard data formats, allowing you to build real systems with it once the non-technical people have finished their logical prototyping."
People would be singing its praises and proclaiming the death of SQL for umpteenth time.