Although this is difficult to avoid because of its pervasiveness, I'm trying to avoid working in projects whose value proposition imply consistently distracting people from doing focused work.

Also, I'd not like to work in companies that use information that I consider BS in their publicity. I can cite RedBull in this case, with their publicity about turning you into the greatest multitasker of the office, when it's pretty obvious to me that multitasking has never worked and that it's totally delusional. See http://mywings.redbull.com/in-en/need-to-focus .